Category Archives: Bozuko

Moving beyond the era of online deals

By: Jack Winston

No matter what the critics say (including me in prior blogs), daily deals and group discounting are a huge promotional marketing phenomenon that continues to play an important role for local businesses.  Illustrating their popularity, Groupon announced their deal volume between Black Friday and Cyber-Monday jumped 500% since last year. That said, the space is […]

How to make more money by giving stuff away: 3 keys to economical promotional giveaways

By: Jack Winston

Bozuko continues to roll out to forward-thinking Boston-area businesses as we expand our Free Beta Program.   As we spend every waking hour talking to businesses about how to make more money with Bozuko, 2 things have happened.  First, we have less time to blog (sorry for the long delay between posts). Second, we have had […]

Press Release: Bozuko Connects Businesses to Customers with Instant Win Games on Mobile Phones

By: Jack Winston

Bozuko issued its first press release this morning, announcing the expansion of our Beta program.  Bozuko Beta is now available for free to anyone who wants to try it out between now and November 30, 2011.  Click here to give it a try.  Read on for details of the release. BOZUKO CONNECTS BUSINESSES TO CUSTOMERS WITH INSTANT […]

What happened to checking in on Facebook?

By: Jack Winston

So, I was in the middle of pulling together a blog post this past week on the future of location check-ins when Facebook delivers the news that they are dropping their version of check-ins in their new version of their mobile app for smartphones.  After almost exactly one year since announcing Places, Facebook announcing they […]

What role should email play for the brick and mortar business?

By: Jack Winston

Email (along with a business website) forms the cornerstone of most real world, brick and mortar business’ digital marketing strategies. Unfortunately, businesses often use email marketing in a way that is counterproductive. General email volumes are up. People’s attention spans and free time are down. Most consumers have learned to screen out email based on […]