Category Archives: Bozuko

Bozuko Beta Customer Profile: Somerville Carwash trials marketing promotions with Bozuko

By: Jack Winston

Bozuko’s first beta customer launched their first promotion today on July 11, 2011.  Did you catch the significance of the date?  7 – 11 – 11. You don’t have to be a seasoned Craps player to know that these are EXTREMELY LUCKY numbers.   Could we possibly have planned this?  Well, actually we did. We wish […]

5 reasons why you should be paying attention to Bozuko

By: Jack Winston

So, our cards are on the table.  If you haven’t already – check out www.bozuko.com and download the Bozuko App from the iPhone App Store (Android version is due to be out in next couple weeks).  Bozuko is a platform for businesses to offer promotions, based on simple games of chance, to their customers on […]

There is nothing more American than games of chance

By: Jack Winston
Revere's ride and Bozuko Rollout

On this July 4, the greatest of American holidays, we can’t help but stop to think about a simple truth that has great implications for marketers – Americans love a chance to win. Winning at what? Doesn’t matter. Scientific Games, a leading provider of technology and services for the lottery industry, states that 2009 instant […]

5 tips to running a good location-based services promotion

By: Jack Winston

Businesses have an ever widening set of options for running social media and location-based services marketing promotions.  With tools including Facebook, Foursquare, GroupOn Now, and SCVNGR, businesses are able to offer promotions to on-location customers via their mobile phones.  As businesses gain more experience with these types of programs, one needs to step back and think about […]

Why Facebook “Likes“ and other social endorsements are important to the location based business

By: Jack Winston

The infographic below does a nice job of simplifying the steps to establishing a web presence for a location based business.  Pretty simple – right? Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License. Based on a work at www.blumenthals.com. Well, not really.  The fact is, trying to maximize the marketing value […]