Category Archives: Group Discounts

Moving beyond the era of online deals

By: Jack Winston

No matter what the critics say (including me in prior blogs), daily deals and group discounting are a huge promotional marketing phenomenon that continues to play an important role for local businesses.  Illustrating their popularity, Groupon announced their deal volume between Black Friday and Cyber-Monday jumped 500% since last year. That said, the space is […]

Promotions strategy when discounting doesn’t make sense

By: Jack Winston

The hype over group discounting, daily deals, and location-based, deal-finding services has focused new attention on a well established promotional tool. Offering discounts to attract new customers or reward loyalty has been a staple of promotional marketing for over a century (discounts were originally used to attract new customers to aspiring young brands including Coca-Cola […]