Category Archives: Location Based Promotions

New Data: More than 45% of your customers’ Facebook friends live within shopping distance of your business.

By: Jack Winston

Bozuko is a tool that lets marketers and business owners quickly launch location-aware, facebook-integrated promotions. One of the benefits of a facebook-integrated promotion is the word-of-mouth advertising a business gets when a customer publishes Likes, check-ins, comments, or similar posts to their wall for all their friends to see. As we have spoken to location-based […]

How to create more targeted promotions with location-gated sweepstakes

By: Jack Winston

In our last blog post, we discussed the structure of the tried and trusted sweepstakes promotion.  In particular, we covered the different options for “gating” your sweepstakes promotion in order to better target a specific group of customers. One of the challenges that all promotional marketing must deal with is how to focus incentives on […]

How to make more money by giving stuff away: 3 keys to economical promotional giveaways

By: Jack Winston

Bozuko continues to roll out to forward-thinking Boston-area businesses as we expand our Free Beta Program.   As we spend every waking hour talking to businesses about how to make more money with Bozuko, 2 things have happened.  First, we have less time to blog (sorry for the long delay between posts). Second, we have had […]

Press Release: Bozuko Connects Businesses to Customers with Instant Win Games on Mobile Phones

By: Jack Winston

Bozuko issued its first press release this morning, announcing the expansion of our Beta program.  Bozuko Beta is now available for free to anyone who wants to try it out between now and November 30, 2011.  Click here to give it a try.  Read on for details of the release. BOZUKO CONNECTS BUSINESSES TO CUSTOMERS WITH INSTANT […]

Promotions strategy when discounting doesn’t make sense

By: Jack Winston

The hype over group discounting, daily deals, and location-based, deal-finding services has focused new attention on a well established promotional tool. Offering discounts to attract new customers or reward loyalty has been a staple of promotional marketing for over a century (discounts were originally used to attract new customers to aspiring young brands including Coca-Cola […]