Category Archives: Location Based Promotions

5 reasons why you should be paying attention to Bozuko

By: Jack Winston

So, our cards are on the table.  If you haven’t already – check out www.bozuko.com and download the Bozuko App from the iPhone App Store (Android version is due to be out in next couple weeks).  Bozuko is a platform for businesses to offer promotions, based on simple games of chance, to their customers on […]

There is nothing more American than games of chance

By: Jack Winston
Revere's ride and Bozuko Rollout

On this July 4, the greatest of American holidays, we can’t help but stop to think about a simple truth that has great implications for marketers – Americans love a chance to win. Winning at what? Doesn’t matter. Scientific Games, a leading provider of technology and services for the lottery industry, states that 2009 instant […]

5 tips to running a good location-based services promotion

By: Jack Winston

Businesses have an ever widening set of options for running social media and location-based services marketing promotions.  With tools including Facebook, Foursquare, GroupOn Now, and SCVNGR, businesses are able to offer promotions to on-location customers via their mobile phones.  As businesses gain more experience with these types of programs, one needs to step back and think about […]