Category Archives: Location Based Services

New Data: More than 45% of your customers’ Facebook friends live within shopping distance of your business.

By: Jack Winston

Bozuko is a tool that lets marketers and business owners quickly launch location-aware, facebook-integrated promotions. One of the benefits of a facebook-integrated promotion is the word-of-mouth advertising a business gets when a customer publishes Likes, check-ins, comments, or similar posts to their wall for all their friends to see. As we have spoken to location-based […]

How mobile, social, and LBS technologies are transforming sweepstakes promotions.

By: Jack Winston
Sweepstakes - Google Search

The “Sweepstakes” marketing promotion has evolved over the past few decades to become a very popular tool for a range of consumer product categories, retail and service businesses, quick service food establishments, magazine publishing, and even in some B2B applications.   If you are not an active sweeper and are not aware of the popularity of […]

5 tips to running a good location-based services promotion

By: Jack Winston

Businesses have an ever widening set of options for running social media and location-based services marketing promotions.  With tools including Facebook, Foursquare, GroupOn Now, and SCVNGR, businesses are able to offer promotions to on-location customers via their mobile phones.  As businesses gain more experience with these types of programs, one needs to step back and think about […]