Category Archives: Loyalty Rewards

Do group discounting deals short change real world businesses?

By: Jack Winston

“Group discounting” and “social commerce” based services have received mixed reviews over the past year.  While it is clear that these marketing tactics can drive huge surges in foot traffic to real world businesses,  the Groupon phenomemon has started to illustrate its limitations. US Group Buying/Daily Deal Market Average Reported Discount per Offer Source: Local Offer Network For anyone not […]