Category Archives: mobile marketing

How to create more targeted promotions with location-gated sweepstakes

By: Jack Winston

In our last blog post, we discussed the structure of the tried and trusted sweepstakes promotion.  In particular, we covered the different options for “gating” your sweepstakes promotion in order to better target a specific group of customers. One of the challenges that all promotional marketing must deal with is how to focus incentives on […]

How mobile, social, and LBS technologies are transforming sweepstakes promotions.

By: Jack Winston
Sweepstakes - Google Search

The “Sweepstakes” marketing promotion has evolved over the past few decades to become a very popular tool for a range of consumer product categories, retail and service businesses, quick service food establishments, magazine publishing, and even in some B2B applications.   If you are not an active sweeper and are not aware of the popularity of […]

5 Basic Mobile Marketing Tactics for Brands and Businesses

By: Jack Winston

Connecting with your customers on their smart phones is no longer cutting edge – it is basic business.  Big brands are spending big money on mobile marketing strategies.  From SMS marketing campaigns, to advertisements on mobile ad networks, to custom developed apps, businesses will spend well over $1B in 2011 on mobile marketing. While big […]