Category Archives: Promotions Strategy

Connecting with customers with QR code campaigns that stand out

By: Jack Winston

Marketers are embracing QR codes as a technique to connect offline customers to online marketing campaigns.   By scanning a 2D barcode with your smartphone using an app like Quickmark or Scanlinfe, your phone’s browser is redirected to a web page url encoded in the QR code.  While QR codes have been around for almost 20 […]

Moving beyond the era of online deals

By: Jack Winston

No matter what the critics say (including me in prior blogs), daily deals and group discounting are a huge promotional marketing phenomenon that continues to play an important role for local businesses.  Illustrating their popularity, Groupon announced their deal volume between Black Friday and Cyber-Monday jumped 500% since last year. That said, the space is […]

How to make more money by giving stuff away: 3 keys to economical promotional giveaways

By: Jack Winston

Bozuko continues to roll out to forward-thinking Boston-area businesses as we expand our Free Beta Program.   As we spend every waking hour talking to businesses about how to make more money with Bozuko, 2 things have happened.  First, we have less time to blog (sorry for the long delay between posts). Second, we have had […]