Category Archives: Facebook Marketing

New Data: More than 45% of your customers’ Facebook friends live within shopping distance of your business.

By: Jack Winston

Bozuko is a tool that lets marketers and business owners quickly launch location-aware, facebook-integrated promotions. One of the benefits of a facebook-integrated promotion is the word-of-mouth advertising a business gets when a customer publishes Likes, check-ins, comments, or similar posts to their wall for all their friends to see. As we have spoken to location-based […]

What happened to checking in on Facebook?

By: Jack Winston

So, I was in the middle of pulling together a blog post this past week on the future of location check-ins when Facebook delivers the news that they are dropping their version of check-ins in their new version of their mobile app for smartphones.  After almost exactly one year since announcing Places, Facebook announcing they […]

What role should email play for the brick and mortar business?

By: Jack Winston

Email (along with a business website) forms the cornerstone of most real world, brick and mortar business’ digital marketing strategies. Unfortunately, businesses often use email marketing in a way that is counterproductive. General email volumes are up. People’s attention spans and free time are down. Most consumers have learned to screen out email based on […]

Why Facebook “Likes“ and other social endorsements are important to the location based business

By: Jack Winston

The infographic below does a nice job of simplifying the steps to establishing a web presence for a location based business.  Pretty simple – right? Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License. Based on a work at www.blumenthals.com. Well, not really.  The fact is, trying to maximize the marketing value […]

Facebook Marketing for the Real World Business

By: Jack Winston

Many location-based businesses are not taking full advantage of what Facebook can offer them.   A business’ website and Facebook page are complementary online assets; one definitely does not replace the other.   Most location-based companies have established some kind of website – at the very least providing contact information and hours of operation.  Real world businesses […]