Category Archives: Social Media

Facebook Marketing for the Real World Business

By: Jack Winston

Many location-based businesses are not taking full advantage of what Facebook can offer them.   A business’ website and Facebook page are complementary online assets; one definitely does not replace the other.   Most location-based companies have established some kind of website – at the very least providing contact information and hours of operation.  Real world businesses […]

Checking out who is checking in on location based social networks

By: Jack Winston

In our last post, we explored the reasons real world marketers have embraced social media and location based services for their real world businesses.  Maybe the more important question is why do, or why should, or why will consumers “check-in” or “Like” or engage with businesses while on location?  There have been several interesting surveys […]

Social Media Marketing for the Real World

By: Jack Winston

Applying digital marketing in the real world is a bit trickier than it is in the virtual B2C or B2B worlds. Real world marketers – that is, marketers who are building brands and generating demand for products and services sold in real world locations – have traditionally placed more emphasis on traditional advertising and push […]

Welcome to the Bozuko Blog.

By: Jack Winston

We appreciate your interest and are looking forward to telling you more about Bozuko in the next few months. While we are getting started, we’d like to start talking about the kinds of opportunities we see in the social media – location based marketing space. Anyone following this space knows that new technology and marketing […]