Category Archives: Uncategorized

New Data: More than 45% of your customers’ Facebook friends live within shopping distance of your business.

By: Jack Winston

Bozuko is a tool that lets marketers and business owners quickly launch location-aware, facebook-integrated promotions. One of the benefits of a facebook-integrated promotion is the word-of-mouth advertising a business gets when a customer publishes Likes, check-ins, comments, or similar posts to their wall for all their friends to see. As we have spoken to location-based […]

How to create more targeted promotions with location-gated sweepstakes

By: Jack Winston

In our last blog post, we discussed the structure of the tried and trusted sweepstakes promotion.  In particular, we covered the different options for “gating” your sweepstakes promotion in order to better target a specific group of customers. One of the challenges that all promotional marketing must deal with is how to focus incentives on […]

Moving beyond the era of online deals

By: Jack Winston

No matter what the critics say (including me in prior blogs), daily deals and group discounting are a huge promotional marketing phenomenon that continues to play an important role for local businesses.  Illustrating their popularity, Groupon announced their deal volume between Black Friday and Cyber-Monday jumped 500% since last year. That said, the space is […]

What happened to checking in on Facebook?

By: Jack Winston

So, I was in the middle of pulling together a blog post this past week on the future of location check-ins when Facebook delivers the news that they are dropping their version of check-ins in their new version of their mobile app for smartphones.  After almost exactly one year since announcing Places, Facebook announcing they […]

A Bozuko beta customer profile: The Lowell Spinners

By: Jack Winston

Bozuko continues to roll out its marketing promotions tools to a select group of marketing thought leaders in the greater Boston area.  We will be firing up an exciting set of games at venues in the Lowell area (home of the Industrial revolution, birthplace of Jack Kerouac) over the next few weeks. We are particularly […]