Category Archives: Groupon

Moving beyond the era of online deals

By: Jack Winston

No matter what the critics say (including me in prior blogs), daily deals and group discounting are a huge promotional marketing phenomenon that continues to play an important role for local businesses.  Illustrating their popularity, Groupon announced their deal volume between Black Friday and Cyber-Monday jumped 500% since last year. That said, the space is […]

A Bozuko beta customer profile: The Lowell Spinners

By: Jack Winston

Bozuko continues to roll out its marketing promotions tools to a select group of marketing thought leaders in the greater Boston area.  We will be firing up an exciting set of games at venues in the Lowell area (home of the Industrial revolution, birthplace of Jack Kerouac) over the next few weeks. We are particularly […]

Do group discounting deals short change real world businesses?

By: Jack Winston

“Group discounting” and “social commerce” based services have received mixed reviews over the past year.  While it is clear that these marketing tactics can drive huge surges in foot traffic to real world businesses,  the Groupon phenomemon has started to illustrate its limitations. US Group Buying/Daily Deal Market Average Reported Discount per Offer Source: Local Offer Network For anyone not […]