Category Archives: Uncategorized

Bozuko Beta Customer Profile: Somerville Carwash trials marketing promotions with Bozuko

By: Jack Winston

Bozuko’s first beta customer launched their first promotion today on July 11, 2011.  Did you catch the significance of the date?  7 – 11 – 11. You don’t have to be a seasoned Craps player to know that these are EXTREMELY LUCKY numbers.   Could we possibly have planned this?  Well, actually we did. We wish […]

The value of sweepstakes and instant win games for promoting your business

By: Jack Winston

A few posts back, we discussed the group discounting phenomenon and the potential for these types of programs to drive a large influx of new customers. The key challenge for these programs is the expense of running them. In order to create a compelling campaign, businesses need to offer steep discounts to their normal pricing. […]

Why Facebook “Likes“ and other social endorsements are important to the location based business

By: Jack Winston

The infographic below does a nice job of simplifying the steps to establishing a web presence for a location based business.  Pretty simple – right? Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License. Based on a work at www.blumenthals.com. Well, not really.  The fact is, trying to maximize the marketing value […]

Do group discounting deals short change real world businesses?

By: Jack Winston

“Group discounting” and “social commerce” based services have received mixed reviews over the past year.  While it is clear that these marketing tactics can drive huge surges in foot traffic to real world businesses,  the Groupon phenomemon has started to illustrate its limitations. US Group Buying/Daily Deal Market Average Reported Discount per Offer Source: Local Offer Network For anyone not […]

Checking out who is checking in on location based social networks

By: Jack Winston

In our last post, we explored the reasons real world marketers have embraced social media and location based services for their real world businesses.  Maybe the more important question is why do, or why should, or why will consumers “check-in” or “Like” or engage with businesses while on location?  There have been several interesting surveys […]