Category Archives: venue marketing

How to create more targeted promotions with location-gated sweepstakes

By: Jack Winston

In our last blog post, we discussed the structure of the tried and trusted sweepstakes promotion.  In particular, we covered the different options for “gating” your sweepstakes promotion in order to better target a specific group of customers. One of the challenges that all promotional marketing must deal with is how to focus incentives on […]

A Bozuko beta customer profile: The Lowell Spinners

By: Jack Winston
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Bozuko continues to roll out its marketing promotions tools to a select group of marketing thought leaders in the greater Boston area.  We will be firing up an exciting set of games at venues in the Lowell area (home of the Industrial revolution, birthplace of Jack Kerouac) over the next few weeks. We are particularly […]